Why is winning E3 a big deal? Well, when a company "wins" an E3 event the grand prize is lots of hype and most often than not hype traduces itself into sales and sales very often turn into good games been considered for the platform in the near future. So without any further delay, lets see what each company needs to do in order to win it.
Up until now, Microsoft has had a really tough first half of the year. Looking on the bright side, the Xbox One has been getting good initiatives like the Netflix-like gaming service, but without many games to keep its user base engaged it has remained quite cold in the house of Xbox. In order to win this year's E3 their strategy has to be to push the Scorpio along with a barrage of exclusive games. Seen a revival of Scalebound as a Scorpio exclusive will sting a little (if you own an Xbox One), but would be a valid strategy. Other big games that could be revived are Fable and even KOTOR (Star Wars: Knights of the old republic). Once again the key for them is variety as the Gears-Forza-Halo combo will not be able to carry their new system to where they want it to be. They need to re-shape their fan base into something that welcomes more types of games and this E3 event is a great chance for them to do so.
Strength: Having a new machine to show gives them an edge if they know how to use it.
Weakness: Consumer confidence is quite low considering the poor first half of the year that the Xbox One had.
Sony is in a complex situation. They had a wonderful first half of 2017 with a parade of great third party games, but with few announcements and rumors in the last 5 months and with Final Fantasy 7 remake and Kingdom Hearts having difficulties it looks as if they have spent most of their bullets and are now facing a drought. With their situation been like it is... Can they win it this year? The answer to that question is yes, but they need to prove that the drought is not coming and that we have something to look forward to in the next 5 months. We all know that new gameplay will be shown of some games that were already announced, but if we don't get some cool surprises along with some solid release dates, we might have a so-so conference at best. The pressure is on them to keep the ball rolling.
Strength: Great first half of 2017 has the consumer as happy as they can be. The overall attitude is positive and many expect Sony to have an ace under their sleeve as they have done for the last 3 years.
Weakness: Expectations are so high that Sony will have a hard time topping themselves and anything less than what's expected could be seen as dim and uneventful.
Right now, Nintendo is having a great time. Their gamble with the Switch paid off and they are as we speak a very close second to the PS4, month after month since the Switch was released. Now, the problem for them with this years E3 is that most of their surprises have once again (like last year) been either leaked or announced on ahead of time, leaving them with little mystery and intrigue, things that are needed in this type of event in order to have a big impact on the audience.
Another fact is that even with the success they are having, they still won't give a big conference and once again rely on their Nintendo Direct videos, which are cool, but don't have that extra "umph!" that big time conferences give. So if things are like this then what does Nintendo need to win? The best bet they have is having secret stuff that they can use to blow us away when they are finally mentioned or showing what they have in a brilliant way, so they can lure us into the hype train. How can they do this? Well, details about the Splatoon 2 and Arms tournament can be a good start along with details about their Netflix-like retro game service and maybe one or two new Switch games that haven't been announced.
Strength: Great momentum since the Switch was released, even bigger that the one they had with the Wii in 2006.
Weakness: Unless they have some good secrets to unveil, everything new about the big N is already known.
Wrapping things up:
E3 Fight Forecast
This years E3 will be a good one with solid game play and maybe a few surprises in a really close fight between the main competitors, but try not to expect a "dreams come true" hype fest like the last one, because it is very unlikely. Let's just enjoy what we will get and get excited about the things that will be announced while hoping that the momentum that 2017 brought can last for a long time.