Now let's see what needs to happen for any of the companies to win...
- Expectations, having the chance to announce a lot of exclusives.
- The Xbox One fanbase is still strong.
- Out of the Xbox One fanbase, morale is low and people are clearly thinking that Microsoft only cares about certain genres.
- Many gamers feel left out and have no strong reason that could justify buying the console.
Keys to Victory
In order to win the E3 battle, Microsoft must come up with an attractive offer, not only to their long time fans, but to other gamers too. For example, if all of their announcements are about shooters and sports, the possibilities for them to end up victorious are greatly diminished because neutral gamers (potential buyers at this point) will feel left out and because of this, Microsoft will find themselves in the same place they did last year.
Another thing that they should use to lift themselves over the others would be to take a lost franchise and revive it. The Silent Hill rumor was proven to be false, but it wouldn't surprise me if the higher ups at Microsoft have given Konami a couple calls after seen how gamers reacted on the web making this an opportunity that could make them win this year E3. Other options for them would be to give some love to their own flagship franchises like Gears of War and Alan Wake (which has a small chance of ending up on PS4) in order to use these fan favorites as reinforcements for their new projects (by keeping the platform relevant to their fans while trying to win new ones).
This year it is all about games with Microsoft and they need to have quite a bombing run in order to pull up the Xbox One from the fact that they are lagging behind by more than 10 million units. If they do this right, they can take the E3 event by storm, but if they don't then it will be just another year of them falling behind Sony in the console race.
- A great market advantage and popularity.
- Gamers still believe in Sony's promise of bringing a new PS2 era.
- Their first party lineup for the rest of the year looks weak.
- Most of the previous big announcements are for games in 2016 or have no release date at all.
- Sony is still carrying the burden of past mishaps (the christmas DDOS attacks, Driveclub issues, The Order 1886 failing to meet the expectations of the mainstream crowd).
Keys to Victory
Sony needs to have some big announcements for this E3 event or else they will have a very hard time. For starters they should at least show some game play of Uncharted 4 in order to keep their fan base all hyped off and to prove that the game will be worth the wait. They should also prove that they will have a lot of third party games that the Xbox One doesn't have (mostly from Japanese studios) and that these games can cover up for the fact that the PS4 first party lineup looks kind of empty for 2015.
They also need for their conference to be fun and dynamic because last year it looked as if they could learn a thing or two from Nintendo who has changed their image from dull goobers back to the trolls they used to be in the 90's and this means less of the "boring politician" style and more of a radical feel to it. Another thing that they should also improve in their conference offering is to talk more about games and less about statistics.
Another thing that Sony needs to do is to unleash their speculated franchises unto their fans. Many PS4 users are eager to hear about the new Gravity Rush game as well as the rumored (and apparently fake) Medevil game that took the net by storm because of some picture, so there you have two possible heavyweights. Now last but not least if they really want to give their E3 conference the equivalent of a nuclear bomb, then they should show something about legendary non-existent (at least for now) games like The Last Guardian or maybe revive Crash Bandicoot or Legend of the Dragoon at least. Yeah I know that those last 3 games I mentioned are very unlikely to happen, but hey we can still hope.
For Sony to hold this year E3, they need to keep reassuring gamers that the "PS2 era" that they promised to unleash on the PS4 is still happening. If things are like Andrew House said and 2015 is more of a year of investment and planting seeds for the future, then they need to give us a glimpse of that future or else skepticism will hurt all that they have managed to achieve up to this point.
- Fanbase is as solid as ever.
- The Wii U has gone from nothing, to now having the most interesting exclusive game lineup in the console wars.
- Nintendo has recovered from the slump they were into and now they are looking at profits again even though the Wii U console itself it still lagging behind.
- Haven't been able to convince enough skeptics to give a chance to the Wii U.
- Legend of Zelda U was delayed and some key games still have no release date.
Keys to Victory
Nintendo is in a very good position for this year E3 even though the fact that they delayed the Legend of Zelda for the Wii U may push you to think otherwise. The first thing that Nintendo needs to do in their E3 Nintendo Direct is to be as straight forward as they can and show the games they have been teasing us about for a long time. We need to see more about games like the Shin Megami Tensei / Fire Emblem crossover, the new Star Fox game for the Wii U, See a little bit more about Mario Maker and of course, finally get release dates for Xenoblade Chronicles X and the new Fatal Frame localization to the west.
For Nintendo to be able to get a hold of this year E3 (which would be a back to back win, considering that they "won" last year) they need to make their presentation to be both informative and exciting at the same time. So they should once again start with a bit on the wacky side as they did last year and follow through with updates on their games, coupled with some new announcements in order to keep the fan base interested and well seated on the hype train.
As for the Nintendo World Championships, they need to be as impressive as the one in the 90's or better. We need to see the Nintendo of old still living and breathing in this modern era and I think that the Championships are a good way to show it. If the championship ends up been an over the top event, then it will add up to their whole E3 efforts in a very good way.
Nintendo has a real chance here to continue their climb up to the minds of Skeptics that up to this point still believe that Nintendo is only for kids. For Nintendo, this year E3 has to be all about placing themselves in front of the competition and displaying their might for all of us to see, which means showing the games that their platform has and the others don't. If they go around it passively, they will not defend their past year win, so they need to come as strong as possible while giving it that hilarious Nintendo twist that they had accustomed us to in their previous recent offerings.
So in the end... Who will win?
Like in a sporting event, the game isn't over until its over so predicting a winner is not a wise move. I personally expect Microsoft to come up swinging, Sony keeping a well hidden surprise to us and Nintendo doing their thing without any problems at all. In the end it all comes down to who can shock us or at least give us more enjoyment with their announcements so that #1 spot is still up for grabs.